Dual Projection 3D Cinema System market situation
Why, there are so many previously did not do double projection 3D theater system business, have come to chic to do it? In the final analysis is not a huge profit attracted business competition waist. In the current media is not optimistic about the double projection 3D theater system in the end what good oil and water?
In fact, the profit must be some: First, the traditional color TV, refrigerators and other products, the average market profit is very thin, profit margins are very close to the break-even line; Second, double projection 3D theater system products are relatively high level of profit, Gross margin is generally around 30%. Third, the domestic dual projection 3D theater system product market has not yet started; according to the information, the domestic ability to buy double projection 3D theater system products and the family has purchased double projection 3D theater system products, the number of households compared to 100: 1 , Double projection 3D cinema system in the country has a huge product potential market.
But with the development of time, observed the domestic dual projection 3D theater system market situation, the situation is not as good as some household electrical appliance enterprises as optimistic.
In the years before the seller's market, audio products seeking much greater than the supply, the Pearl River Delta region in Guangdong to set up earlier audio companies with unique advantages of raw materials, human resources advantages in the market has been developed by leaps and bounds. And after that, due to optimistic about the huge profits of audio products, Guangdong, a large number of individual industrial and commercial enterprises began to enter a large number of double projection 3D theater system manufacturing and business areas, the market competition situation is becoming increasingly grim. In recent years, in addition to color TV, disc players into the double projection 3D theater system, even the refrigerator, air conditioning manufacturers have to double projection 3D theater system, they think the refrigerator air conditioning and double projection 3D theater system in the market season is just complementary , But also profitable, why not? From the market point of view, although the current dual projection 3D theater system product market as a whole supply and demand situation is far more than color TV, refrigerators, washing machines and other home appliance products supply and demand situation is much better, but in some specific Of the price segment, the product tends to saturation trend.
And then the current dual projection 3D theater system market consumption characteristics of the variable too much, companies are difficult to accurately grasp the previous consumer as long as there is a complete product can, and now some consumers concerned about the appearance, and some focus on sound quality, Some care about the price, and some care about the brand, enterprises in the increasingly harsh consumer in front, often could not find the North. In view of the above-mentioned double-projection 3D cinema system market, color TV or refrigerator appliance manufacturers transition to the field of double projection 3D cinema system, the first question will be whether the rapid adaptation of "soil and water" and find resistance to bad market "virus" The main side.